Florence Rhododendron Festival 2025. The festival will open saturday, may 11 with the coronation of queen rhododendron, the king of the coast, and their royal court at the florence events center, followed by thursday's opening. All of this ties together with festival fun on the central oregon coast next month with the 115th annual.
February 20, 2024 at 5:06 pm pst. The event will cap off with the grand floral parade sunday, may 22 at noon.